ABL Refrigeration & Airconditioning
Building a modern, high-performance website for East Gippsland's premier refrigeration and air conditioning specialists
Project Overview
A comprehensive digital solution designed to showcase professional services, generate leads, and establish strong local market presence
Client
ABL Refrigeration & Airconditioning Services
Commercial & Residential HVAC Specialists
Location
Bairnsdale, East Gippsland
Serving 10+ regional locations
Timeline
4 Weeks
Design to deployment
The Challenge
Local SEO Presence
ABL needed to establish strong visibility across multiple East Gippsland locations to capture local search traffic and compete effectively in regional markets.
Mobile-First Experience
With most service inquiries coming from mobile devices, the website needed to provide a fast, intuitive experience optimized for smartphones and tablets.
Lead Generation
The website required streamlined contact and quote request systems to convert visitors into qualified leads efficiently.
Performance & Speed
Fast page load times were essential for user experience and SEO rankings, particularly important for regional users with varying internet speeds.
The Solution
A modern, high-performance website built with cutting-edge technologies and optimized for conversions
CleverOps delivered a comprehensive digital solution leveraging Next.js 14's App Router for optimal performance and SEO. The website features a sophisticated design system built with Tailwind CSS, creating a professional aesthetic that reflects ABL's expertise while maintaining excellent usability.
The architecture emphasizes scalability and maintainability, with dynamic location-based pages, integrated contact forms using Resend API for reliable email delivery, and smooth animations powered by Framer Motion that enhance user engagement without compromising performance.
Location Pages
Dynamic location-based pages for 10+ East Gippsland towns, each optimized for local SEO with unique content and relevant service information.
Smart Forms
Integrated contact and quote request forms with Resend API integration, ensuring reliable email delivery and customer tracking.
Responsive Design
Fully responsive layouts that adapt seamlessly across all devices, from smartphones to large desktop displays.
Performance
Built with Next.js 14 for optimal loading speeds, with image optimization and server-side rendering for superior performance.
Modern Design
Professional design system with custom gradients, glassmorphism effects, and smooth animations using Framer Motion.
SEO Optimized
Comprehensive metadata, semantic HTML, structured data, and location-specific content for maximum search visibility.
Technology Stack
Built with modern, industry-leading technologies for performance, scalability, and maintainability
Next.js 14
App Router & SSR
React 18
Server Components
Tailwind CSS
Utility-First Design
Framer Motion
Smooth Animations
TypeScript
Type Safety
Resend
Email API
Vercel
Deployment
SEO Tools
Metadata & Analytics
The Results
A powerful online presence that drives business growth and customer engagement
Mobile Responsive
Perfect display on all devices
Location Pages
Optimized for local SEO
Load Time
Optimized performance
Service Types
Comprehensive service showcase
Project Success
The new website successfully positions ABL Refrigeration as a modern, professional service provider across East Gippsland. With comprehensive location coverage, streamlined lead generation, and excellent performance metrics, the site provides a solid foundation for business growth.
The scalable architecture allows for easy content updates and future enhancements, while the sophisticated design system ensures brand consistency across all touchpoints.
Ready to Transform Your Digital Presence?
Let CleverOps build a high-performance, conversion-optimized website that drives real results for your business.
Website designed and developed by CleverOps